Cannot add to the placed Images Alt tags

I develop a flyer to be distributed in PDF format, and our demand is that he is 'Section 508' compatible, that is readable by a screen reader. I am trying to add tags alt on images in order to meet this requirement, but when I go to object -> Object Export Options and click the ALT text tab, the dropSource text Alt is dimmed and does not allow me to do something.

Does anyone have an idea of what's not here?

This works for me in the latest version of InDesign CC.

Version of InDesign? Computing platform? What file format is the image?

Have you tried to restore your InDesign preferences? Here's how:

Troubleshooting 101: Replace or 'trash' to your InDesign preferences

Tags: InDesign

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