Eloqua comparative and KPI analysis

What types of Executive report that deal with BP and the parameters that you use to report on the health of your database, Eloqua and lead nurturing programs? Would love to get new ideas of KPI and target benchmarks.

Jennifer - great response, but I beg differ on one of your points - about the opening rate.  They can be useful to track if there is something very wrong with your campaign - for example if you normally receive a 20% open rates in all of your campaigns, and one day she falls below 10%, it's a first indication that something may be wrong - possibly deliverability. And then there are those who use it as part of the click to open computing... but this isn't my favorite topic...

Tags: Marketers

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