If our lead scoring model uses a date field, what happens if a contact has a later date in this area?

Our model way of notation uses a field of date for one of its criteria. In the event that the date field is populated with a date in the future (as the rating is based on recency) how the lead rating model would deal with it? For more information, the current lead score measures the date as a "in the last (period of time).

In the last x period will always look like in time in the past, so in the case that a contact does not meet the specified criteria, they will not get marked with this particular rule.

Tags: Marketers

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