In the modern world today's Marketing, how can stand out you as a certified Eloqua "newbie"?
I really, really like Ahmad Eytan' discussion that it highlights the challenges facing modern Marketing organizations trying to hire the right person with the right skills AND experience to make a fairly immediate impact. He had me looking back at the time--way, way back - when I started as a Consultant Marketing Automation for Astadia, knowing very little about Eloqua, but with a strong background in marketing database, marketing communication, the customer service and sales soft (Yes, I wrote 'soft', 'social' as 'social' not has not been invented yet--at least not online social).
It started with a five-day immersion in Eloqua and then plunges us straight on working alongside our practice for missions of client Manager. We have rapidly graduated (or been thanked) at the main customer commitments ourselves. I learned so much, so much--more than I want to go right now and not roughly Eloqua - but the fact is, it took that I immerse myself in the experience (at least what I demanded of me).
Thus, in modern today Marketing environment, accompanied by a certificate of the Eloqua University a topical... (A small side bar here...) I would like to go on record as saying that I like very much the value of the Eloqua University and although there could be some improvements, it's never been marketed as ' all you need to do is get these certifications to earn 6 figures - unfortunately, that the fault is on the people who chose to be known this way after being certified). .
Well, back to the modern Marketing of today environment - after reviewing of Eytan, stimulating discussion - how can a 'newbie' certified Eloqua stand out?
NOTE: my definition of a "certified Eloqua newbie" is a person who now works for a client of Eloqua that met certification requirements Eloqua University but has little experience 'real world' in the execution of Eloqua. I am open to changes to this definition.
There are many things that you ("you" now refers to all beginners Eloqua certified) can do... Based on my own Type A self admitted trends of OCD, I think that we need a plan for success. As in "you build your own plan for success of"how to become a superhero Eloqua".» Top priority? A mindset 'always learning' - and perhaps total immersion - to the point where a day's work does not stop at 17:00 (or it is sufficient to say, your "day" job ends then, but your mindset 'always learning' and then goes into action and work into the night, creation/copy of key marketing use cases and work to solve for them in Eloqua).
I'm not giving any secrets when I share away this is how I did it - and it was not easy, but if it was - come on, everyone, say it with me - If that were the case, then everyone would be doing... And today, it's even easier then way, way back in my day - because today, you have the most amazing resource at your fingertips - Topliners. You get to pick the brains of some of the biggest space - leaders thought to those running require centers everywhere in the world and everyone in between - all with a few clicks on your keyboard.
I have complete empathy for you - I have been there and done this-- but an attitude "I want it all and I want it now" you will be pain if you try to increase your career from the only certifications. You need to do more. Perhaps, more is to create your own plan for success to emerge. Maybe it is something different, but in all cases, take what you have learned in Eloqua University and ON BUILD IT! This is an incredible Foundation to succeed - OPPORTUNITY TAKE FULL ADVANTAGE TO A POSSIBLY CHANGE! You know now that you're not deceive everyone being certified Eloqua newbie - it, that is, certified, helps a LOT - but you've learned to preach by example. And again, you are not alone in the construction of your walk - you have all of the Topliners community at your fingertips!
So, my friends Topliners, what other words of advice can add you to my rantings? How can we help many newbies Eloqua certified in our community and we hope to reach those outside it--to become the next superhero of the modern Marketing world? Or the less than non-so-desirable-to-hirable as a short term goal?
As always, I look forward to your comments! See you soon!
Oh, did you raise many good points. Not to take us off-topic, but I could rant all day on Eloqua consulting firms, which let employees at low altitude (Eloqua skill-wise) loose on customer projects. It just not fair for the employee or customer. There was a company that does this for me, a few years ago, and since then dozens of people asked me to their subject for reference. Needless to say, they have never get a good me and probably lost hundreds of thousands of dollars in projects because of this. Not worth it in the long run to cut corners.
Back to the question at hand...
You really hit the nail on the head in many ways. Really it comes down to one thing: work. There are no shortcuts. Always continue to learn. Embrace every challenge Eloqua you can and never say never. Never be afraid to err by asking something "stupid", or "stupid looking. I remember several times that I submitted Eloqua support tickets or tickets to other providers related to things that I was convinced were bugs/key issues. Turned out to be my mistake. But that's ok. You brush, straighten and learn from them.
And finally, be modest. You will never know everything about Eloqua. Be willing to learn from others, knowing that there may actually be a better way to do something that you spent a few days or weeks working on.
Tags: Marketers
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