Third-party data replication/cleaning tools

Anyone using integrations to third party for deduplication in Eloqua or SFDC?

Some I've met are CRMfusion and Ringlead.

Would be interested to know if someone in the community uses them and what lessons they may have learned.

Hi Shane,

I used CRMFusion a bit - mainly people Import to manage the import of large lists in SFDC. It is very flexible, allows different levels of correspondence with prospects and Contacts. You can create different scenarios, too, according to the types of lists that you download. Application tools is useful in mass, the SFDC data update. I have not used as much as import people, but it is certainly useful. Blocker dupe is also useful in SFDC to prevent the creation of duplicate records - if you use email address as the criteria that it will help minimize the number of emails in SFDC double, to the sales which helps keep your much cleaner integration between SFDC and Eloqua. Only downside, is that it will not work on documents created in bulk or via an API, so new records created to go to Eloqua in SFDC will be checked. You have the ability to run Dupe Blocker on records modified as well as created, which also helps.

Hope that helps! Let me know if you have any specific questions around that CRMFusion has to offer.

Kim

Tags: Marketers

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