What is the best way to clean the bad data?

We are new to Eloqua (E9) and I'm working on cleaning up our incorrect data. The first part of the process is to find, so I started to create contact filters focus on specific areas that I can see what we are dealing with before I commit to clean in a program.

Many of our contact fields have given with aaa, bbb, ccc, ddd, etc. or variations on that (for example, xaaaad). In my contact filters, it seems that the only way to find things like "xaaaad" as well as "aaa" or any other variant, is to use 'First name has aaa', 'first name does bbb", etc.

My question is this: in order to use 'Field contains', do I have to enter each value (aaa, bbb, ccc,...) in the unique filter? If so, I will hit quickly step 15 Max is there a better way to do it?

Thank you!




You can find the cloud name Analyzer (side scan) connector to be helpful in your quest! Here are more details: http://topliners.eloqua.com/community/do_it/blog/2012/01/30/cloud-connector--name-analyzer--installation-instructions-and-guide

Abell has presented a session on data cleaning at Eloqua experience last year and one of the things she mentioned that helped this cloud connector.


Tags: Marketers

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