Why is Muse sold only by subscription?

I'm interested to know why Adobe has decided on a subscription to Muse model (and the next version of Adobe CS?), as seems to be the way a large number of software products are going?

I saw Muse as a standalone product rather boxed software as a service. What do you see as the pros and cons as the end-user is concerned?

Muse will be sold only by subscription because it will allow the team to Muse improve the product more quickly and better meet your needs.

Traditionally, Adobe builds a collection of new features on 12, 18 or 24 months, then made these changes available as a major update. New updates of Muse out much more frequently, probably every three months. New features will be available when they are ready, not held to be part of a major annual or biannual update. This will keep you on top of browser and device compatibility issues and trends in web design, as well as us to respond to feature requests and changes much more quickly than with a traditional market purchase model.

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