Double post of form data in Eloqua and SFDC

Our SFDC admin wants to move to display all form both Eloqua and SFDC data, and to make the list of all imports in SFDC. His team has already found the 3rd party systems to counter problems of duplication in SFDC de-duplication. As Eloqua user, I find the process of taking a step backwards in our marketing automation process. Any of you have experience with dual signage? Reasons for or against it?

Although it is possible with a re-post form I would advise against. I had similar discussions where people are not familiar with the benefits of an integrated between Eloqua and SFDC flow.

The biggest limitation for me is that Web-to-lead in SFDC cannot accept as 500 prospects in a 24 hour period (out of the box he used to 500 per day, you can increase but at a cost)

I would try to understand the concerns importance than what does Eloqua is just a call API with SFDC (pretty standard stuff and more robust than the Web-to-lead). Looks like they care about duplicates. Watching the process today - are you creating a new every delay of performance, or you are only creating a lead when a contact does not exist (this will reduce dupes, but can give you others challenges in terms of visibility of these contacts - depends on the appearance of your sales team in call lists.) If they use only lead views, could be a problem).

List of imports - this should be good. Many SFDC admins using tools such as PeopleImport to handle the loads list and can manage settings to avoid duplication, do not create a lead when a contact already exists, etc.

Tags: Marketers

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