Eloqua reporting: what is the difference between 'Link clicks' and 'interactive generated query string value "?

clicks.png

Sometimes, I need to look at the link clicks in order to determine what link they clicked and sometimes the value of query string. What is the difference?

Redirect link is the actual URL that redirects to a specific Web site location.

Value of query string of clicks is what follows after the "?" in the link. These query strings do not change the location where the user is directed to but is for information purposes.

If you were to combine interactive generated link and the value of clicks query string, you will get the full link following the user.

Example: In your screenshot, for the first row in the report, the user would have followed this link:

https://play.Google.com/store/apps/details?ID=no.osloby.app

The report broke it into 2 parts: clicks link (https://play.google.com/store/apps/details) and the value of query string of clicks (? id = no.osloby.app).

You can create custom query strings under configuration > site: query strings. This can be useful if you want to create your own way to mark up and view metrics on clicks for links. When you define a query string parameter, you can add this setting with different values at the end of the links to follow only those (ex: "?") QueryStringParam = value1'). I used this is to differentiate between separate instances of identical links in the same email (ex: a link is a banner image and text) to see who is the most useful and results in the most traffic. You can then view a breakdown of clicks by each query string under Insight > reports and dashboards > site > overview of Query String parameters.

Hope this helps... Let me know if you have any other questions.

Tags: Marketers

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