10 ways to suck to the deliverability of emails
Why write about the ways to suck? Because everyone always talks about how not suck not - and, I admit it, I put on Jack twist to a SlideShare presentation recently posted by one of my product directors on how to fail at marketing project management. In any case, go back to sucking the deliverability of emails. Why email deliverability? Let's say it's a topic timely for me - that's my story and I stick to it.
Thus, 10 ways to suck email deliverability (in no particular order):
- Lists to buy - buy many, many lists - download the ad-hoc and blast, blast, blast!
- If people will not open your emails, just put'em in one program and continue to send to them and never give up - otherwise why would they call it automation?
- Sender score? What do you mean sender score? You say that someone is marking my shipment?
- Don't bother people who want to submit a form on your site with the fine print what you will do with their email address - nobody reads such things anyway.
- Welcome, shmelcome! Who has the time to understand what people are interested? Just send it to everyone and they will understand.
- Test your email is a waste of time - seriously. Just write, slapping a gibberish of footer on this bad boy and send, not much.
- Speaking of footers, if asked to kill or to hide the footer gibberish, like Nike (and do it).
- That's what you say questions - don't be boring on background images, blah, blah, blah - who cares what it looks like!
- No matter what you say, it comes from the air hot and BOOM! Everyone opens it.
- Cards are as little permission slips - grab'em upward at your event, slam these data into your system and blows it away. Duh. It is said you can do on the Internet and you can never put anything that is not true on the Internet.
What other ways found to suck to the deliverability of emails? I specifically made this question so I could recognize 'useful' comments - points, anyone?
CC: sweeney
Warm up an IP address? No, just send it to everyone. A nailed!
Tags: Marketers
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