3rd party Cookies will disappear with IE9 and Firefox 4? Impact on Marketing Automation?

People, was curious to know how other people are considering (or have thoughts) all about losing third-party tracking with more recent browsers cookie?


Looks like this could be very disruptive for all providers of marketing automation, or at least some sort of a switch to a party cookie should be first tracking system. If I read correctly, those systems it will be progressive, profiling, some stats CTR and certainly notification Web site visitor would be affected.

More info here: http://paidcontent.org/article/419-mozilla-ceo-do-not-track-option-will-be-in-firefox-4/

Thoughts?

With the Firefox solution, we do nothing, since it requires their header and sites to work together. The challenge with Firefox and their solution is that the addition as a header-not-track, is that it requires browsers and sites to implement it to be fully effective. In other words, you can set the-no-track disengage all you like to feature in your Firefox browser, but if Web sites that track chooses to ignore the header-no-trail of Mozilla it will not do anything good. We are not ignoring the issue of Firefox, but believe that their solution is not one that will provide the appropriate consumer control.

Regarding IE, they will be using a local list that the user must fill with sites that they do not want to be tracked on. There is not much we can do about that the consumer has the choice already today to block ALL cookies regardless of the type of part. This feature gives just more detailed control to the consumer at the level of the web address vs just block all third party cookies.

We tested 'keep my Op-out Google' and it does not affect email and web click followed. It is only monitoring online ads.

Finally, we are looking at or not stay with third-party cookie tracking or move to the first party. You can imagine my choice but there will be a huge change in how customers work must pass if we choose one over the other. More to come as soon as this.

-Dennis

Tags: Marketers

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