Anyone have an example of success using Eloqua and PPC?
If you got Eloqua with a PPC (pay per click) and had success campaign, please share! I have clients asking for it. Thank you!
Hey Karin,.
Going back about 4 years ago, but at Polycom, we organized several campaigns to sponsored links - one for each division and an institutional campaign, by quarter. Each campaign has its own budget. Every PPC advertising went to the Eloqua landing page offer of this announcement. We used a 2 column for the landing page layout; left side straightened supply, the benefits of the offer, an image, other content, and the right side has a form for submission (fill out the form below to access the information package (or white paper, or ebook, or coupon, etc.).) Each shape/landing page had a particular ID of CRM campaign. Some authors of campaigns we added directly in the CRM update program and sent to the turnover for the follow-up and other reporting of campaigns, we walked in feeding programs. The Declaration of CRM, we could see if none of these campaigns produced opportunities/income.
Two things we tried which worked well:
(1) we have added video clips of the product which has been associated with that offer/campaign and found that increased our conversion rates on landing pages. Then, we implemented video clips on all landing pages. Nice A / B testing.
(2) add us 'Chat' to the PPC LP's. We had a cat PPC campaign identification code (our web team helped us with that) so that the calls that came via the cat were placed under the correct in the CRM campaign so that we could follow recipes to the contacts. We did not put a different PPC cat campaign for each campaign, but was a general PPC cat campaign. At least it gave us some info considered.
Tags: Marketers
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