Anyone tried animated Email GIFs? The results?
It had to happen at some point - the new wave of gifs animated just could not be contained on Tumblr. The use of this bit of candy for the eyes in the e-mail is a discussion that appeared internally, and I was curious - no matter which were used in their campaigns, and what was the effect? I can see some use specially designed for them, but used sparingly and specifically. Interested in anyone who has experience with these sprites animated in email.
I did it in the past with video screen captures. Our designer mocked by a still image of video 'player' which included a picture of the video and a 'play' on the frame button (clicking on a led to a landing page, where they could actually watch the video). We have done with a fixed image in the email and also tried a .gif animated rotating through several other executives, Simulacra of 'play' video. A self image was great for generating clicks (people cannot resist the play button!), the rotation was an added bonus. (Great tip of Rob on Outlook 2007. I didn't know that!).
Tags: Marketers
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