Bring together those who have clicked on a link in a newsletter
Hi all, this is my first post so be gentle with me
We recently bought Eloqua and we start now with campaigns. The campaign that we are lacking consists of two emails with the same three subjects. The third email is an email invitation to a fair and based on your clicks (interest), you receive a "custom" email
Question so very basic (I think): How do you collect people who click a link automatically?
As I did so far:
- create a campaign for 1 email
- check for clicked on send
- create a shared filter as I am checking (new) if they clicked on the email and if they visited the page behind the link in the newsletter. I don't find anything in Eloqua to check if someone clicks a specific link.
- If they are members of the filter, I add to a shared list. This common list collects then all people who clicked on this link.
the shared filter example
Things that go wrong now:
- It seems that people who click on the first link to get added to the list of shared right, but evaluated if they clicked on the link 2 or 3
Main question:
- If I can make this different? I just want to bring together people who have clicked on one of the topics in the first two transmissions and send them a personalized invitation based on the theme clicked.
I could also do something like that (so I can leave aside shared lists, but if someone clicks on the link more than one, they receive more than one email
Thanks for your help!
In Eloqua, there is no simple way to use the action of 'Clicked' in a campaign to determine if a person has clicked on a link in an e-mail.
There are 2 ways you can overcome this though. If this page is hosted on a site that Eloqua has taken you could create a filter that trying to find out if a person has visited a Web site and paste the URL to group them.
Or you can do what is referred to as a blind form submission. In this case, you can create a form that redirects users to a specific link. If your email would point to the form and your form would simply redirect the user to the destination page. The redirection is transparent for the user and my experience does impact negatively the UX of the process.
Tags: Marketers
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