Effective implementations with Notifications of visitor

A Topliner has recently posted a question on 'DNS-based Vistor Notification alerts'.  It is similar to a question I had, although a bit more specific than the where I was headed.  Great suggestions on this post nevertheless.

My question is about creative uses for Notification alerts to visitors the deployment of sales teams focused on targeted accounts.  My first thoughts were to set up notifications for about 10 sales reps and accounts they cover.  Many of the accounts have 1. several scattered locations, 2. hierarchies of complex and 3 companies. standard, acceptable vaiations on behalf of the company.

In view of this and other less known problems, what is the best way to maximize the absorption of sales.  What are some creative uses visitor Notification alerts?  What are some quick wins, we can achieve without trying to be too large (too make) when it deployment?

Hello J,

I suggest to use the 'Seller' field to segment your alerts. I expect a lot of segmentation that you describe is already in your CRM system, and if there are changes in the ownership of the account, that's where they occur. You can then push this value on to the Eloqua Contact record in the field of the same name and create your Notification alerts of visitor for each seller with a 'seller [his name] =' rule on the alert. I think it will be much easier than to try to reproduce the segementation in Eloqua using other fields.

If e-mail alerts are overwhelming, consider adding additional, tighter rules criteria or send a report by daily Insight e-mail instead.

Tags: Marketers

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