Eloqua in Google Analytics data import

Google Analytics recently released a cool new data import feature that can allow you to import impressions, clicks, subject lines and cost of campaigns in Eloqua directly in GA someone he knows a way to automate this?   Just a note - this is NOT the same as the auto-tagging links, but something totally different. Here's the documentation:

Click on download and data on costs - Analytics help

Measure the Performance of the campaigns of Paid - Google Analytics & mdash; Google developers

Hi Sean,.

Please follow these steps to start.

You should do after to do this automatically.

1. first create a campaign in Eloqua.

2. Enter the budget/cost parameters in Eloqua.

3 configure Google Analytics query parameters in the parameters Eloqua area according to post http://topliners.eloqua.com/community/do_it/blog/2011/07/14/basic-web-analytics-integration-with-eloqua.

Example of a string: utm_campaign =& utm_medium = email & utm_source = Eloqua

You can also add additional fields as you want.

4. establish an export programmed with all campaign data (ID, name, cost, etc.).

5 the same configuration of automated export of Google API Reporting to download data.

6. create and modify the data in the CSV file for your campaign according to the specified model.

7. either manually configure step 6 or your program to do this and feed it through the API of Google relationship management.

I hope this helps.

Thank you

Amit

Tags: Marketers

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