Execution of A / B campaign

Hey all,.

We are becoming great A / B junkies to my store and so far I've run tests with the old export to excel-> randomize-> charge cycle.  He can't chew a little time so I wonder if there's some way to do it way more automated in Eloqua?  How you guys are close on the side of the execution of A / B testing?

Jeremy - generator program of Eloqua has an option of great decision called percentages routing rule. You can choose for 50% of your list to commit to a path (mail) and 50% engage in another way (Email B). In the past I also did the following if I have a list of decent size (more than 8,000 or almost): split the list 20/80. Take the 80% during a stage of disabled, then take the 20% and divide them into 50/50 and run your A / B test on this small group. Give a day to see the results of your email, then email the better for the remaining 80%.

Tags: Marketers

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    Welcome:
    Ufonauta

    null

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