Feature: Net-new vs report maintained?

This topic has just been raised in discussion and I recalled how I used to do to Eloqua 3-4 years ago and I was wondering if it has changed...

I used to buy lists of suppliers and Uploader in Eloqua. Eloqua would then send me an automatic e-mail with the results for download, showing how many new contacts were and how many have been updated. If the contact record has been updated, which obviously was not a new track which has been purchased and I would convey the upload results email provider and based on our agreement with them, they would replace the cords with a new batch purely based on the "honor system." The reason why I made this way is that [then] Eloqua could not display a report showing the real net-new vs nurture spreadsheet of contact email addresses.

Is this something Eloqua is capable of today?

Hi Nick,

On the top of my head, there are several ways that you can go on that, according to what you currently have in place processes. These 2 are ones I've seen with my existing clients:

1 - Download the list in a contact group. Then, click on "display the records in the contact group." Select a view that has "date of creation", and you can see that was created as a result of the upload, and who has been previously created.

2. it's my preferred method, because there are additional benefits. Put in place a process of "conducting the most recent source" and "source of original lead. Thus, when you perform a download, you must set a value in the field "More recent Source drive". Then you would have a update rule (triggered through program Builder) who takes the most recent Lead Source and moves in the field lead to original Source if there is no current value in this area. Then you can make a report of all the people in your database who have a source of lead in the current list purchased. The key is to have the same running process for consignments of form, downloads from the list and data from CRM

Tags: Marketers

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