How do you assign new social prospects?

My company is relatively new to Eloqua, and I am struggling to see how we can report on social activities that push users to forms of the landing page, but then seem to get lost. It is a core KPI social to be able to see how many new leads were generated. Anyone know how it works? We have E10 and use Salesforce.

Hi everyone, thanks for your comments. I thought I'd share how we got it to work [almost] as required:

  1. Implement new items to the list of choices in SFDC for each social network against lead the latest Sources & Original
  2. Adjust in Eloqua
  3. Configure the component of pre-population of clouds form to enter data in a hidden field related to the Source of lead fields
  4. Add query strings (manually) for each link pointing to Eloqua landing pages with forms
  5. Ensure that the value of query string does match values SFDC, you added to each network
  6. Data for submission of form poster now source social network and SFDC watch new leads generated from social messages.
  7. Social prospects are now added to feed to the second contact campaigns and can be followed on their progression to the MQL Stadium and more.
  8. NEXT STEP: work with Eloqua to cut the CLR data with these fields display financial securities to boost socially created/matured, and also see if the Analyzer license will show us what we need to account for.

I wrote a more detailed guide on how implement us and how it is used by our team of MARCOM, message me if you are interested and I'll put together an anonymous version.

Tags: Marketers

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