How do you overcome the stranglehold of content creation?

During a marketing user group meeting yesterday, many of us discussing the challenge to meet the demand for content. We hear more and more about the importance of the development of the content. I think that when people go wrong is that they feel they need to develop any new content from scratch. Total fallacy. My recommendation is to develop a thrift store content. The first step in doing this is your content. You need to understand what you have, for whom, how it is used and how it works.

Read the article here:

I'm going to Pop Some Tags: develop a Thrift Store content

to-pop-some-tags-develop-a-content-thrift-store/ http://businessischildsplay.com/2013/03/im-going

Marilyn, you make a good case for the reorientation. A challenge that we have is that traditionally, we have developed the content (with a big ' C') instead of content. Point is that we have done more difficult content it must be making it bigger unless required our audience. For us, short stories of customer testimonials (not the case studies) a way for the reader to be as successful action is an example of success. It's the balance between added value, which reflects the personality of your business and not tiring readers with more content than necessary (which is the fastest way I can understand something and get value?).

Tags: Marketers

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