How to track your MQLs?

Hi all

I hope just for some high-level strategies and preview how you track your MQLs.

Once a leader or contact meets a campaign, how is it followed?

Agree with Eytan Abrahams. A few other things we've done is insert an explicit acceptance of sale of lead which will begin in the SLA. Once we had reports, definitions and agreements in place we tested it with a few teams. After we have data which teams were significantly more than other groups, we took to the sales department. They agreed to change some rules to feed the winner more leads.

Tags: Marketers

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