Send your Analysis Preview report questions

Hello

Please see the attachment.

It is a comprehensive report of the analysis of e-mail that shows strange results...:

1. How can be greater than 100% open rate? -the guide of eloqua report defines this metric as # unique opens / e-mail # delivered, am I missing something here?

2. something is strange also simple click to open rates - email click relationship & send open comprehensive reports are attached to the workbook also, so you can see that the total unique clicks = 152 and opens unique total = 244, click to open the rate should be = 152/244 = 62.2%, not 45,85%, right?

Thank you.

There is a unique report as opening rate well when the unique fields are included.  I've included a sample report of Eloqua as well as a screenshot where the options are in the analysis report to add the unique fields.

Tags: Marketers

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