What are your goals for RPLM?

We are in the early stages of the planning of the requirements and targets of the campaign module and more advanced lead scoring and feeding programs.  We are working to define what information we want to benefit from these programs.  We know we want to understand the life cycle of a lead (resolved lead stages, which advocates succeeded in passage leads along through our defined steps, effective/ineffective campaigns, duration of the sales and marketing cycle) as well as duct-related revenue.

I'd like to understand what other companies are reporting against.

There was a very good thread posted some return around KPI, you must follow. In addition, you can check what the KPI library.

I suggest to look at:

conversions of lead contact (according to what CRM you use and how to use it)

Open rates: click rates (how many people engage with your content)

influence of the campaign on the opportunity (one out of the box in sfdc report)

I hope this helps.

Tags: Marketers

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