What is the best option to get Email group subscription to CRM Contacts (in time real/as it changes)

Hello world

I evaluate me and come up with approaches multiples, but want to ask everybody, what is the best and easiest method to get subscriptions to e-mail to CRM Group since they change, virtually in real time in CRM (SFDC or other).

I understand internal call/event allows only the global subscription status be synchronized with CRM, my problem is subscription group.

Would love to hear all of the approaches.

Thank you

Amit Pandya

Hi Amit,

Others may have another alternative, but what I've done in the past is to create a "Subscriptions" Eloqua field both SFDC and make a multiple selection with the same values as the E-mail groups in Eloqua. Then, when a person subscribes to some groups of Email, in addition to the update of their Email Group subscriptions, I also update the values in the field 'Subscriptions' and then add in the update CRM program so that subscriptions are updated in the master record or Contact SFDC.

I work with a client who succeeded subscriptions on the side SFDC in an object custom. It's doable as well, but it is a bit tricky when people of the Nations United-subscription of a group. We ended up creating a record for every email of the contact group to subscribe on a custom object with the name of Group of e-mail and a value of 'Yes' in a field called "Customer", and then if the contact came back and unsubscribed from a group they have already subscribed to, we updated account of this group of e-mail on the custom with a value of 'No' object in the field 'Subscriber '. A little more complicated and more difficult to manage and maintain, but it allows more coverage as you can tell for each group of Email when someone is first of all a (rather than having a single field of "Subscriptions" in the main folder or Contact which houses all subscriptions).

Hope that helps!

Kim

Tags: Marketers

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