Canvas vs campaign program Builder - what is the difference?

I'm fairly new to Eloqua, but I come from a background of automation with solutions like Pardot & Marketo.  No matter which can either answer or direct me in the right direction to understand the fundamental difference between the creation of a campaign against a program?  I have been immersed in Eloqua for the last month and I'm still struggling with this issue.  They seem to offer the same functions and I wonder if campaigns to expand programs or vice versa.  All articles and discussions I've met in my initial research seems to suggest that they can be interchangeable at times so maybe someone knows of a hidden gem article that it responds better than the rest, I lived.  Advice or pointers you can give a new user is greatly appreciated.

Program Builder vs campaign canvas has strong information.

About canvas campaign serves what it either externally (e.g. E-mail blasting, campaigns to feed) and the program Builder is more for the internal work (for example, the addition of data, data cleansing, lead scoring, CRM integration). E9 didn't program generator. The canvas of the campaign resulted in a friendly way more to build automated campaigns.

Tags: Marketers

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