Click measure by c. open rate (CTOR)
Anyone know what is the standard industry rates to measure clicks compared to tariffs Open (CTOR)?
Also, seeking to confirm that the click through rate (CTR) of measurement is a way for sales to measure the success of click activity versus delivered emails (email alias every livery is a sales opportunity) - and measuring click to open rate (CTOR) is Marketing measures to understand the effectiveness of the content of the e-mail.
Thank you
Cynthia
Cynthia,
Eloqua recently released assessment report. There is a chart towards the end on metrology of e-mail by the industry.
http://img.EN25.com/Web/Eloqua/Eloqua_Benchmark_Report_April2011.PDF?elq_mid=14076&elq_cid=308746
Your second question is confusing.
Nadine
Tags: Marketers
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