Database health cancels its hard to find subscription

Database of health in previews shows a recent report massive increase (in January) in unsubscribe in our database. I tried to watch these cancels his subscription in other reports Insights by pulling a list of all emails sent during this period, but the number of opt-out reported (Email activity report analysis) are no where near the huge number indicated in the report of health database. Any idea on why there might be a gap? and where I couldn't be looking to find the cause of so many opt-out?

Do you have someone in your download, organizing contacts as cancels his subscription in January? In general, which will appear in your churn during the reporting period, but it wouldn't show in the scope of your e-mail. If you are unsure, you can check the download of the month history to see if there are additions in order to unsubscribe.

If that does not have all the answers, I'd build a segment to look for contacts that without subscription during the period of time as lkincke suggested. Then look at contacts and see if you can spot trends (e-mails they received, days they performed an activity, dates of creation, etc.) that could indicate the root cause of their opt-out and help track down you what happened to cause the crampon.

Let us know if understand you what's happened!

Tags: Marketers

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