End of the year catching up... what will you do?

As we approach the end of the year, many of us (especially those in B2B) will see the last two weeks and the first week (maybe) to slow down a little. With ALL that extra time on your hands (not) what you pick up that you have not had time to do earlier in the year? Metrics? Data cleansing? Deduping files? Drive speed test?

For me this year it will be all about the lead flow. We have many different processes and groups, and this year I will take the time to look at where everything is happening, how long it takes to get where it needs to go, and where the gaps are.

What will you do

We will be transitioning our lead scoring model to the new interface of E10, which will involve a lot of tests and re-evaluation.  We must determine a way to translate the A1, B1, C1, etc. in gross to mesh with some marking campaign that we have in Salesforce.

I also need to archive some contacts bounced and unsubscribed off Eloqua... because of some new lead gen efforts, we hit our limit of contact. Yay!

Tags: Marketers

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