How do you manage contacts vs leads into your CRM integration?

Our CRM integration rule checks to see if a contact Eloqua has a SFDC LeadID before create a lead or update. However, my SFDC case has many cases where we have created a contact or have converted an advance to contact. In these cases, contact Eloqua will necessarily a SFDC LeadID, even if the email address is on a contact in SFDC. How many people deal with this? You simply create a lead during your CRM synchronization and then merge these dupes on the side of the SFDC? Did you sort your integration rule checks to see if a contact is and update the contact instead?

Our CRM integration runs a control both LeadID and ContactID. "Eloqua contact synchronization and the first rule of decision is a SFDC ContactID", if so, he is sent to update contact stage. If this isn't the second rule of decision is 'A LeadID SFDC?', is it only updates the head, is it not not creates a new track.

Tags: Marketers

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