How do you want to give visibility to your campaigns to feed?

Breath of email, I never really liked you and your poor performance, but I do not envy how it was easy to communicate to the team expanded internally.

"We are launching an - nay, epic - heroic email that will go to tens - (hundreds?) thousands of people, in this day, and that's where the creative element. »

"What is marketing do? Who has not heard of that? I hear it a lot to feed. "Why, we're busy, developing exciting programs complex, iterative, multi-step triggered behavior of the user, of course".

There is a terrible analogy, but campaigns to feed a colleague compared to car accidents - they happen every day, but do not have national news. Explosions? Page completely.

You have this problem of visibility to your campaigns to feed? How did you resolve?

Hi Mark, what I always did and it has worked, is to transform my super automated and full of measures promoting the campaign.

in a 3-column table:

day 1 - teaching email - overview email link

day 10 - Webinar - preview e-mail invitation link

Day 18 - white paper - overview e-mail email link

etc...

And in another section/slide, I also add:

-Objective

-Segmentation description

-The descriptions of rules (for example if the contact changes to the 'client', the lead will close)

-Total

I share this information with the teams involved, and then add a link in the CRM where people can access to see the email being marketing campaigns (link can lead to a wiki space or another tool that your business uses to share documents).

Finally, in order to support and promote the campaign, I also advertise in our social network society and I publish weekly results.

Tags: Marketers

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