How to use the tracking data?

I created a Web page, add the tracking inside scripts. Based on the history tour of the visitor I want to perform certain actions or to put ads on the PURL page accordingly. But I can't find the data that has been the subject of a follow-up or where does the tracked data is stored?

Hi assani

Case of use which you are referring. Theoretically speaking, we could accomplish this type then:

-Decision program rule evaluates the membership contact filter. Contact filter uses the comparison of capture all contacts who have visited the Web site activity-based x.

-If the contact is rated as 'Yes', run an update rule to force a specific value in a field of contact (for example, if the contact has visited the site, then leave the field "has visited the website?" = "yes")

-Insert the dynamic content on the PURL page that displays according to the value in this field of specific contact (for example, if 'yes' then display ad, if you see 'no' then ad Z)

Note: the 'extra' step to push the value in a field of contact is necessary because the contained substitution works based on contact (or company or prospect) field values

I don't know that too, there are other ideas out there. Would love to hear them.

-Zainab

Tags: Marketers

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