In this case, can send you someone who has cancelled your registration?

If someone registers for an event (event site or an online seminar) and then cancels his subscription, you can still send an e-mail reminder about the show? I know that this is technically possible, but it is contrary to the law / considered do not honor the unsubscribe request? What do you do in this situation?

Hi Jennifer,.

Transactional emails are allowed to send to people who are not subscribed in the world of your database. A transactional email can be an e-mail as a reminder of password, confirmation of purchase, event reminder, confirmation of the event, event thank you. These transactional emails may not contain advertising for other items not related to this operation or any other event.

In Eloqua any e-mail from a forms processing step gets delivered to a contact regardless of their subscription status (unless you build in a condition to exclude the person). If you want to make a program for the management of the event, you can also override the status of the subscription and send email as long the email is transactional as described above.

To respond to the other points. If a person has subscribed to one of your campaign type material and not the others. They are always a contact in your database, you should send them what they want and only what they want, but if you send other items, they don't want to, you're not breaking canspam. In terms of canspam that a person is subscribed or unsubscribed at the global level, the other elements are just preferences but they are always a contact in your database, you can sell to.

I had many discussions about this very recently with our privacy officers deliverability and two main Eloqua and this post is based on all learning.

Omar Homo
Senior technical consultant

Eloqua Services Expert | Professional services

Tags: Marketers

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