Looking for some useful tips for a website idea, I have

Hello

Since last year, my company has a contract for a manufacturer of equipment tech maintain a benchmarking project of price, features user, specifications, etc. of their products against their competitors. It is quite a thorough comparison and contains more than 100 products. It is up to date with new versions of the product and will continue to keep informed on new products. In any case, the contract is almost up, and I think that the project could be more lucrative if I created a Web site with all the information I gathered last year. My problem is that I have never created a site for profit. I created a personal website and my business site by using a combination of CS5 DW, FW and Flash. I know some html, php, mySQL and flash and am quite comfortable with the CS5 software in general.

As I mentioned, I am new to try to make money on a Web site, but here are two possible ways, I have however to do so:

1. just throw all the information on the websites, and provide access to all users for free and hope to gain advertising revenue of the manufacturers who offer their products on my site.

or

2 offer a sample of the basic information on all products, but require a subscription for full access (maybe $199 / year).

My target market will be composed of the manufacturers themselves, professional computing and dealers of these products.

IM also wondering if I should do based on Flash and very attractive or simply in html.

I guess I'm looking for advice on which path to choose and advice to do this effort with success.

Thanks in advance!

-Dave

I'll make sure to read the contract and every partner of the fine print really, really carefully before doing so. But back to your question - it is more a question of marketing, and I would say hiring a good marketer (or become one) to make the most of this opportunity.

And how to find a good marketing agent?

I would suggest using Seth Godin (http://sethgodin.typepad.com/) as your guide/model. If the person you want to hire knows and follows the good advice of marketing of Seth, you would probably do very well. If they do not know who Seth Godin is and are obsessed with the rankings SEO and explosions by email, I'd be very worried (this is not to say email and SEO rankings explosions are 'bad', but should not be the only options in your marketing approach).

Good luck!

Tags: Dreamweaver

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