Management - getting the stakeholders thinking beyond batch and the winds of change

Change management is a big part of the adoption of marketing automation. What you have found to help users embrace you the campaign planning compared to batch and blast?

More tips for helping adoption for users of marketing?

Example: How have you changed your process/consumer and traders don't ask 5 emails separated for 5 weeks for an event?

Yes, big problem for us also.

Field, marketing, product teams, customer Comms - all the reflections on the tactical level, without much planning and not to act in a coordinated manner.

Our solution is to bring all THE campaigns in the application centre global to be designed, built and made ready for deployment commercial regional domain. It takes also a little to say 'no' to last-minute requests to 'jump' a segment. When someone takes the time to plan their goals, we have almost invariably cease to have a conversation about a tactical breath and start working on an integrated multi-touch campaign, long term.

We are about to begin this process, so it's going to be painful - change is always - but I think that is worthwhile.

Tags: Marketers

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