My client wants to protect its logo so that no other company can use it...
Hello world
I recently created a new logo for the owner of a tea room and she asked me what she should do exactly, so that no other company can use its logo. Can you point me in the right direction? (Again, I hope that all the tips here more everywhere else it's why I ask this question here :)
Thank you very much in advance for your help :)
Very much appreciated!
Christine
In order to legally protect the logo, you will need to file, as Scott suggested, copyrights and trademarks filed with the Government. Assuming that the United States, www.copyright.gov and www.uspto.gov are starting points regarding the information on this subject. The other way is to hire a lawyer that specializes in the present. All rights of author/trademarks of my company are filed through our lawyers. This can protect its intellectual property in the judicial system if it is granted, copyrights and trademarks.
As Scott also says there is really no way to prevent someone else use or recreate the company IP. The only thing she can do is to protect themselves / companies legally and fight, legally, in the courts, no matter which using the intellectual property of the company without his consent, the case will be considered as missing copyrights and trademarks.
There are reasons to keep a distributable logo, high resolution/vector. Advertising, for example. I can't count the times I have had to re - create a logo for a client because they have a high resolution or vector logo. For example, I'll work on a publication which is sponsored by a single client. This project is funded by the advertising costs. I get advertising information for customer advertising and logos are * not usable * for a publication of high quality. I need to contact the advertiser in order to recreate their trademark logo. If I am allowed to recreate, I recreate and send it to them in formats for each general use. If the logo is easy to replicate, I have usually charge for my service because my publication only reflects on me, a designer. (Look so bad logos, my bad eye). Sometimes I don't have to charge an hour on a complex logo but have never had a client not happy to pay to receive the logos of high quality for any other use. The strange thing here, is that I am paid to someone of another design (although the only time) and don't mind the advertiser. Personally, I wouldn't have any other designer/layout artist or anyone who recreate a logo or any other IP I have and take advantage of her. This is the reason why I always provide vector illustrations to other editors.
D.
Tags: Illustrator
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