No internal event for e-mail, click on? Huh? Can create you your own customer internal events?

In the case that I inherited 1.5 years ago, there seems to be no internal event for Click-through Email?

Is there a reason why it would not exist? You would just use the activity of the person hitting the tracks page instead? What happens if you link off the coast to a page that is not the subject of a follow-up?

Can I create my own internal event?

Anyone?

I ask because we are moving to a new model where our SFDC and Oracle DB are 1:1 and we heavily use events to create tasks for our team out to act on telequal.

Yes, by default, there should be the usual set of internal events of activity - Email Bounce, Open Email, send Email, click email through, Email subscribe, E-mail Unsubscribe, form submit, Hypersite visit, visit the Web site, etc.

Tags: Marketers

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