Print quality image must be exported for web advertising

I have a print file that must be shown as a web ad (125 x 250 px). The original file is 300 dpi. I need a version of 72 dpi as a jpg.

When the image is exported, all quality is lost. DPI is set on 72, quality is set to high. No matter if I go to EPS, PDF or JPG, if I start in Indesign or Photoshop.

10.10.3 on an iMac of the retina.

What I am doing wrong?

If 125 pixels x 250 pixels, this is what you need, you then resize the original to that file. Ignore the whole thing of dpi, is a herring - irrelevant and only confuse the issue. DPI (or, more accurately, ppi) is a print setting.

If you're not getting enough details to this size, there simply aren't enough pixels and you must rethink/redesign.

Tags: Photoshop

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