-Real Question - Digital Magazines are cool, really cool, but are really needed and used by the clients, honestly?

Hi all

I've done some cool magazines with DPS and I enjoyed making them, but after a little more than a year, I have a question that I can't answer myself...

What I do with DPS makes sense or not? I guess I'm not the only one who thinks that.

I can't complain, I get people who download my free digital magazines, and I have a lot of ads and people who arrive, he loves it, but I don't really see that people really use digital edition on a large. It is difficult to find on the app store (to compare to games for example), we can really see the difference between the magazine with a lot of interactivity and PDF style mags... And I wonder if anyone cares about the future of digital/iPad Magazines.

How many people is aware of digital magazines honestly compare to Candy Crush or Angry Birds?

How is eager to get their magazines each month?

I do not really hear about digital magazines in life or on the internet (except specific sites on digital advertising or Design) honestly, people talk mainly about games, movies, music, cool some apps but never about Digital Publishing... When I talk to people about it, 100% of the time that I let them know that Digital Publishing is actually existing, and of course, they think it's cool...

But how many years can we make, sell and buy Digital Magazines? A few years already...

My magazine is quite successful I think, but he takes the time to do it, a LOT of time each month...

But I don't really see the future of publishing digital itself, so the future of my magazine too...

What's your thought?

Thank you

See you soon

I have / had the same thoughts.

I still do digital magazines, but there is no great interest in this subject over the side customers. Less not as digital publications are doing for now (with content Apps done in InDesign/XPress and enriched with scrolling more late especially perhaps some videos, slideshows and materials). Looks like we did the same experiments how people react. People do not know that they exist. If show you them, there is an effect wow for about 5 seconds. If you ask that you showed the digital magazine a few days later how many digital magazines, read it or take out a subscription. My experience. Less than 2% do so.

In fact, the trend will magazines websites with content, design, collection and sharing opportunities tailored to the needs specific to the magazine content and also suitable to the needs of the readers. The DPS (various vendors) was never able to achieve this feature of such Web sites. If you asked me for my prediction a few years ago, I would not say that. Even if not dead yet, the DPS solutions are in a State of coma. There are magazines successful on these platforms. But these are only a few hundred under hundred-thousands or even millions.

In general, the problem is not the media, but how the information is read and processed today. As internet access has increased, people have become very savvy about searching for information. This put the interest of traditional magazines on paper or in digital form almost to zero (no, the internet is not bad). There is a simple reason: he's a few years people bought a magazine only because they focused mainly on articles 1-3. Sometimes, they bought a second or third, to compare. The rest of the content was a goodie. Today, people know where to find the information they need easily in the World Wide Web (even once, the internet isn't bad). In addition, this information is often newer and more accurate that a magazine can be. The reader can find until he is satisfied. And this for a price free or limited without having to buy the complete kiosk as needed for magazines. The consequence is. Given that the player has already its information and all available sources, the reader is not interested to buy magazines anymore. There are the best ways to throw money out the window, my grandfather said.

And for those magazine being sold, there are the following main reasons: 1 readers don't like reading its content on a screen / 2. The magazine contains content, the reader will find only he / 3. Spontaneous purchases / 4. The reader wants to keep the content for later use (kitchen, technical documentation, etc.). Single point 2 and 3 can be used for digital magazines (point 4 is not in the list as digital publications are more complicated to check as you would with paper magazines).

And for the other 2 possibilities of sale of publications in digital form, there is a rule important experience of websites you must respect: you (as an editor) do not have more than 150 milliseconds to convince the reader from the moment where he is interested in something. And damn, it's fairly short and most publishers don't even have the knowledge or the ability to do so. DPS systems are also in support of this rule.

My 2 cents on Digital Publishing today!

Tags: Digital Publishing Suite

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