Sharing the content of e-mail via Twitter

I have an outgoing email that has a lot of detailed information (calendar of events, links to purchase tickets, etc.) and I wonder if there is a way to tweet and link to email because I obviously can't tweet about all these details. Is it possible to do this without having to build a landing page?

(My apologies if this question has been asked... I searched and couldn't find)

No - sorry Jess, but you will need to create a landing page / microsite (which will have an external link you can use in Twitter).

As a general rule, I still think it's a good idea to keep information in the super-simple emails and add the info more complex on landing pages:

  1. You can help "scanners" identify the essential information in a simplified email
  2. You can continue to make modifications / corrections / updates to the long landing page after the e-mail went out

Tags: Marketers

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