What did you do to increase the quality of the data?

Hi all

We are looking to hire a vendor to help with a record increase completeness and we help build of data overall quality best practices. For example, a lot of our data fields are empty, but our forms are not hosted in Eloqua so it is a more complicated solution. What did your business in situations like this? Have you worked with any organization of data services truly stellar? Any advice or suggestions are welcome!

Hi Hayley,

We work with many customers on that sort of thing.  I would recommend a number of things:

1. review how you can exploit existing data sources, there are mentions in this thread on the internal data warehouse, etc. and even how you host your forms on the outside.  So understand what you have internally that you can use the data sources (and confidence) to fill the gaps.

2. If you plan to use a data adding to the seller (and there are many choices), to understand what makes sense for you.  It is a complete database add? Something that someone like D & B, ReachForce or NetProspex can offer you.  Or is it to get more data on people who submit your forms (and a solution such as ReachForce SmartForms or DemandBase)? Or is it two?  Determine what is important and where you can get information, as well as the best strategy to ensure that you get the biggest bang for your money.

3. build processes within Eloqua to bring it all together.  Create standardized values, Eloqua allows to align the data you get these values and make sure that your segmentation, lead scoring programs and programs are aligned accordingly.

Also don't forget, once you have all that in Eloqua how do you share it in your CRM?

Hope this helps, feel free to DM me if you have any specific questions.

Best,

Lauren

Tags: Marketers

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