Award of the campaign for occasions

Looking to get an idea about the way that others are standardizing on a campaign attribution model in their organizations.

Remove the matter from the equation systems (SFDC / ELQ / BI, etc.) -from the point of view of pure logic, how campaigns would receive budget allocation to the possibilities?

First and last campaign? Split evenly across all campaigns? Only in the country that created the initiative that has been converted to a PPO?

If we consider a sales cycle complex over a long period of time is 8 months - makes more sense?

Gets a little harder when we think through the application of allocation of Inbound Marketing efforts. Can we treat the incoming items i.e. social, generic site Web, SEO, etc. as the campaigns who answer rules, assignment models, etc.?

Understand these loaded questions, looking for some thoughts and assistance are

See you soon.

Ryan

Thank you Jen and David - great thoughts!

I finished a draft of model today that I would be interested to receive feedback. What I modeled is based on the fact that in a perspective of opportunity pipeline, campaigns drive pipe in one of three ways:
(1) they SOURCE initially the prospect either convert unknown profile user known as Manager.
(2) they have driven CONVERSION of lead for the occasion.
(3) they ACCELERATE and ability to close.

In this context, I have the team by creating a new dashboard to campaign within the SFDC, which has three funnels for the attribution of opportunity $$; a funnel of origin, converted to funnel and accelerated the funnel. The aggregation of these funnels refers to the assignment of pipeline for a campaign.

A key business logic is:
(a) attribution to the SOURCE of the one campaign deteriorating - as it is cleared once the lead/opp went on the average timeline sales cycle.
(b) award of the campaign converted never changes: it is "point in time".
(c) allocation of acceleration is the last campaign on the opp before closing.

My plan is to complete these elements of assignment with other metric of campaign - although I'm still working on that part, so thoughts are appreciated.

Ryan

Tags: Marketers

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    *

    ERROR on line 4:

    ORA-01013: user has requested the cancellation of the current operation

    Elapsed time: 00:04:58.30

    18:01:53 SQL >

    18:01:53 SQL > @xplan_extended_display_cursor ' ' ' ' 'ALLSTATS LAST + COST.

    18:01:53 SQL > set echo off verify off termout off

    SQL_ID, 353msax56jvvp, number of children 0

    -------------------------------------

    SELECT count (t2.attr2) from t1, t2 where

    / / *-* trunc (t1.attr1) = 1 and

    trunc (T1.attr2) = 1 / *-* / and t1.fk = t2.id

    Hash value of plan: 2900488714

    ------------------------------------------------------------------------------------------------------------------------------------

    | ID | The NEST | DSB | Operation | Name | Begins | E - lines. Cost (% CPU). A - lines.   A - time | Pads | Bed |

    ------------------------------------------------------------------------------------------------------------------------------------

    |   0 |     |   7. SELECT STATEMENT |        |      1.        |  4999 (100) |      0 | 00:00:00.01 |       0 |      0 |

    |   1.   0 |   8 2 GLOBAL TRI |        |      1.      1.            |      0 | 00:00:00.01 |       0 |      0 |

    |   2.   1.   5.   NESTED LOOPS |        |      1.        |            |  57516 | 00:04:58.26 |     173K |  30770 |

    |   3.   2.   3.    NESTED LOOPS |        |      1.    100.  4999 (1) |  57516 | 00:00:21.06 |     116K |   3632.

    |*  4 |   3.   1.     TABLE ACCESS FULL | T1 |      1.    100.  4799 (1) |  57516 | 00:00:00.19 |    1008 |   1087 |

    |*  5 |   3.   2.     INDEX UNIQUE SCAN | T2_IDX |  57516 |      1.     1 (0) |  57516 | 00:00:20.82 |     115K |   2545 |

    |   8 2 2 |   4.    TABLE ACCESS BY INDEX ROWID | T2 |  57516 |      1.     2 (0) |  57516 | 00:04:37.14 |   57516 |  27138 |

    ------------------------------------------------------------------------------------------------------------------------------------

    Information of predicates (identified by the operation identity card):

    ---------------------------------------------------

    4 filter ((TRUNC ('T1'. "ATTR1") = 1 AND TRUNC ('T1'. " ATTR2') = 1))

    5 - access("T1".") FK '= 'T2'.' (ID')

    You say here that I canceled a query after about 5 minutes, and looking at the statistics of content (RowSource) I can already say the following:

    1. the estimation of cardinality of T1 is far - the optimizer estimated 100 lines, but it actually generated more than 57000 lines when the query was cancelled. If this definitely seems like a candidate at the origin of the problems

    2. the query has spent most of the time in search of random table T2

    So while it is true that I don't know final A-lines of this cancelled query information, I can still say a lot of this and begin to deal with the problems identified so far.

    Randolf

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