Eloqua & SFDC - how do you ensure the inside | sales sees activity?

A question we return constantly to is simply "what happens if we really"do not create new lead IF e-mail exist in SalesForce"how we see always the activity? (Eloqua updates the contact record). It is a fundamental issue, we always come back and do not know how to measure in SFDC. Can someone point me in the direction of how track you changes on the contact record? I can't use the current update CRM program (create only single conduit) properly because they want to see all the wires that come in. If I have a way to always show them on the contact record, that would be fantastic!

No I mean created by because if you use last modification then any other changes by another user will report contact when re - run. You don't want to use last modification on the lead or contact because when an activity is connected is not trigger an update for lead or communicate with itself. When you change the fields of a lead or a contact made only its last modified date change. For example, a web form is submitted 10 and a new title is added to the contact, the date of last modification becomes the 10th. 15, a white paper is downloaded and logged as an activity but then no fields are submitted / updated. last modified is the 10th, but a new activity is recorded 15. To intercept these situations, I have built in the past...

Create a new report in salesforce (activities with cords/activities with Contacts) and all the columns you want visible

Then in the filters

(Object of the activity) Created by - user integration Eloqua

(Object of the activity) Date of creation - (date range)

(Lead/Contact object) Owner - (Rep/Reps)

The output will give you any activity created by eloqua in your range and associated with a contact belonged to your sales team.

Tags: Marketers

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