How do follow you steps contained and commitment to move prospects into your funnel? Query strings?

We are working on making our culture, funnel and lead scoring capabilities to the next level with the launch of a new Web site and I'm looking for comments on how the other Eloquans are tracking content in their or websites, emails, etc..  In particular, those of you who use an external (non-Eloqua) DAM, Adobe CQ5, SFDC, YouTube files, Limelight or other active storage media.  I am confident in the brilliance and creativity of the community of Topliners to get at least 2-3 different options that work as there are a lot ways to skin the proverbial cat.

Here are some things that we will deliberate or who already use to some extent:

1 string parameters of query on each link for an asset

2 sets of query string parameters?

3. query string clusters?

4 page marking (manual, automatic-rules?)

5. any other ideas?

What is your strategy of big picture to add assets, maintenance and training to keep this accurate and functional?

Thanks in advance!

-jeff

jrummertime

1. we use Eloqua to store assets. WE find easier since we can then use just the traceable link, wherever we promote this content.

2. Add the appropriate printing group. Sorry for the confusion

I think that the stated scenario might work for you. At the end of the day, you do a lot of marking at the front (which is really not that hard - just a bunch of click).  As you add content, you simply label it and rating program is already set up to the partition and workflow on this tag. So the only thing you do is adding the new content to the appropriate marking group.

Tags: Marketers

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