If we are stuck in a preaching content room echo? The key to effective content marketing?

My kids, like almost all children I've ever met, wanted a lot of things (although they never really do want for nothing). Toys for games in going places with friends, they always ask things. And these things kind of make them happy, at least a little bit. Maybe "calm" is a better description.

But ultimately, it is more of the same. They have so much more just, gets more. It is no different, and it does not have their interest. And it is not long after the chorus of "I'm bored" begins. However, it's a great feeling as a parent when you give something to your children that they did not ask who becomes their favorite. Sometimes it something as simple as a puzzle that defies the problem solve and experience of satisfaction in the performance of a task. Other times it is not an element, but rather an experience like spending the day at the zoo where they discover something for the first time. They understand and create memories. They didn't know they wanted either really, but it allowed them to explore and imagine in a way that caught their attention.

surprised-kid-for-internet-safety-article1

Similarly, I think that many companies and marketers have taken approach "more is better" without taking into account that the public really needs. Somebody needs really another white paper, e-book, or webinar? No, actually at the most basic, this isn't what they never wanted. What they wanted was an answer to their question, to learn something, or possibly entertainment.

POST READ in FULL: key effective content Marketing? Give'em what they don't know they want - Business is a breeze

Love "content preaching echo chamber! This unique way of expressing what I believe to be my dishes EE13 key takeaway - as you say - at some point, is just more (my kids are the same). This clears my head to my next recommendation stage for our teams before that happens 'more' - a workshop (or two) based on a better understanding of our customers. As Meg Heuer said in a recent post, "the customer experience is the new creation of demand." Thanks for sharing your marilyncoxmessage!

Tags: Marketers

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