Inactive Contacts - how you handle the?

We currently have XXX, XXX (there is no way I'm telling you, in fact) of contacts in Eloqua, which is not just whatever be done in a VERY long time. We have recently acquired another company who does not use Eloqua and working on their integration in our system. Now I'm sure that like Eloqua me just buy more space, I work on a project to clean up the deadbeats and leave room for shiny new customers. The program that we run has three points of contact, and if a customer engages in any of the steps they got out the program and will be left in the system. In the last step we let them know that if we do not hear back from them within 10 days, we will assume that they are super busy and we will remove them from our database. Also, we are ignoring those who joined in the last 12 months, because they can always be interested in reading some of our materials and have not gotten yet around him.

This seems to be an Amir of a program and will surely cause our stats boost then because we send is more people that never open anything.

How you handle these kinds of people? Do you agree with our approach?

Absolutely!  It is a perfect process.  In my life earlier as someone who was directly in the marketing of opps, we did this process manually about every 3 months.  Automating this process with a campaign and send to the PB to automatically remove contact looks a perfect nurture automated.

You can even include the verbiage in the last email, if they "do not" provide this mail they will be removed from the system.

Tags: Marketers

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