Optimization and search engine submission services

I work for a small nonprofit. Recently, we have our redesigned site this summer (went live in August 2006), and am now acquire skills to keep using Dreamweaver. Our site is www.pkids.org.

We have recently begun to question our site ranking search engine because we used to get a flood of inquiries by phone and e-mail, but these seem to have decreased substantially over the last few months. I have some questions that I hope someone can answer, or point me to a reliable source, containing the response.

1 should we subscribe to a SEO service? We have subscribed to www.trafficmagnet.com for 5 years now for the purpose of the increase in our exposure in search engines in the world. What is a valid service, or a 'trick '?
2. when I started with PKIDs, one of my tasks has been to sift through the Junk to find these emails containing links we need to click on them to keep our list with this search engine. This seemed strange to me, given that not all search engines required. Can someone explain why we would have to do this?
3. our Web pages have the extension .php. It will be affect our search engine commands?
4. our Web pages have the same header and footer for each page. Is it possible that our search engine ranking is not as good as they could be because the search engines are collect the pages as duplicates of each other because of the header and footer?

Thank you for your attention,
Franji Mayes
PKIDs

(1) Theres nothing that a referencing service can do that you can't do it yourself, if
you are ready to learn. Theres loads of forums and tutorials out there with
Info, it's just a matter of doing some research. Personally, I think
theres little businesses SEO can do, as a lot of "stuff" is no longer work, his
a case of having the good copy on your site and you need to write only in the
you know more about the content than the SEO company.

(2) you have no need to keep subscribing to legitimate search engines, in fact
should even add your link today for a new site, as if someone
other links to you, they can usually pick up your site themselves.

(3) .php pages have no negative effect on search engines now

(4) page headers and the same on all pages are ok, as long as both that the
content of the body is different.

It was, as stated above you can use "tricks" to increase
your ranking. It's really the case, and if you try to deceive
search engines, you could end up putting the index. Now the way that it
should be, in this good relevant copy on your page gets you the best
the ranking. The number of people that connects you also has an effect, but there
from sites of 'quality', rather than on the farms of links. Make the best site
You can for a human to read, and you should get a good ranking the
search engines.

--
Gareth
http://www.phploginsuite.co.UK/
PHP Login Suite V2 - 34 server behaviors to build a complete system of connection.

Tags: Dreamweaver

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