Statement by the closed loop and Salesforce CRM

Our business model has with a unique economic engine, the Architectural specifications.  Architects are essential but they never actually buy our products, simply specify them.  Our marketing ops team is curious to know if anyone has implemented CLR with SFDC while noting in campaigns for contacts who are responsible for potential revenue.  I think that we are creating a stage of opportunity only for architects who will assign a probability of 100%?  It can be that simple, although it seems to be, I wanted to ask this question to the community of Topliners.

I appreciate all the comments accordingly.

Seems that you try to get a number of influence for a channel of indirect sales... not easy, nor a perfect science, I don't think.  No matter what CCTV make you a statement should identify the architect as a source of reference for little variety on the opportunity.  You would be then bound back that connect to any campaign associated with the architect response activity.

Since it is an important influencer your engagement metrics are going to be important.  The most immediate measure of success will be if they consume your content.  The next will be if they share your content.

Others have example of how they are tracking the results of the campaign for indirect sales channels?

Tags: Marketers

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