Why a b & w JPEG become overexposed when I place a PNG in the same file?

In InDesign, I create an ad in black and white. The background is a JPEG edited in Photoshop (converted to grayscale, cropped, added two black rectangles on top, with a gradient background). I've added several text boxes and then place one of the three logos (created and saved in Illustrator in PNG-24 format) in the file. As soon as I place anywhere in the document - the JPEG, the JPEG format, any where - four inches on top the JPEG goes to the maximum brightness and looks terrible. If I add the logo in JPEG format, all right. The problem is that the logo should have a transparent background, which you can't get with a PNG as far as I know. I also tried to save the JPEG as a PNG background, but it's the same way overexposed. What should I do?

What you see is the effect of ID shift to overprint prview quality when transparency is introduced. Shades of gray are mapped on the black plate and output as part of the working CMYK document, which can display actually lighter or darker than the gray scale preview. The image has the same appearance as without transparency on the page, but with the preview of the selected overlay, and it comes to the actual production, what you can expect when you export Active working CMYK profile.

You can use the channel black FRO the CMYK profile like gray space during the conversion to grayscale in photoshop, if you want to have the interpretation more accurate in both applications.

And if you create logos in Illustrator, you should probably save as .ai or PDF, rather than PNG, which is a raster format.

Tags: InDesign

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