Campaign: 'add to program' c. 'move to program.

I have a very simple campaign - send an email to an audience, and then add the contacts that have been sent to SFDC. My question is whether to use the action "Add program" or the "move to program" campaign to update SFDC program. I guess that's a pretty basic question, so a pointer to a discussion on the differences between the two actions would be useful for me.

Hi Peter,.

You'll want to use the "Move to Program" action to transfer the Contact record in your CRM up-to-date program.

Move/add to the campaign could be used to still feed (another campaign on the Web of campaign) and Move/add to the program for the management of data (a program Builder program), such as the cloud connectors, a lead scoring Program, program updates to CRM, etc.

Move removes the Contact between them and this campaign in the other campaign/program. Add maintains Contact in this campaign and between them in the other campaign/program.

Hope that helps!

Gaia

Tags: Marketers

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