Confused AB testing

Hi all

We will do an AB test on our content of the e-mail.  We are going to measure clicks and submission rates forms between two emails.  However, I am uncertain if the subject line should be part of this test since the subject line is more in line with their respective content.  We are concerned that if we do the two subject even lines, we will spoil the test because we're going to be by diluting one of the emails with a different message.

What are your thoughts on that?

Chrisct_lines

Is the volume enough to support a multivariate test?

In simple terms, you have 2 variables: subject line and content.

Subject line is Variables A and B, and content Variables 1 and 2.

Now you have 5 groups:

Control A1 A2 B1 B2

You have the time and the sample sizes large enough to run tests of 4 instead of 2?

Tags: Marketers

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